LinkedIn Published Articles

Understanding your Customers the Modelling and Simulation way

Understanding Consumer Behaviour through Data and Insights

Purchase Decisions and Why Preference Models help with Smarter Product Design

When to Hire, When to Hold: Making Smarter Staffing Decisions through Marginal Analysis

From K-pop to K-beauty...now let's talk about K-food!

Strategic decision-making under resource constraints - moving "beyond the curve"

When Economics and Physics work together

Glassy state or plastic state? Moisture control is key for consistent quality in food products.

Of Randomness, True Probability and Simulation

Training and Testing your Model

The Importance of Choosing the Right Visualisation for your Data and your Audience.

From Molecules to Markets: How Simulation Bridges Science and Business

From Chemistry to Code: How Modelling, Simulation and Data Science are Transforming Formulation R&D

Good data means good models. Bad data means misleading models, predictions and decisions.

Discrete Event Simulation Meets Process Modelling

Discrete Event Simulation: A Smarter Way to Understand Process Dynamics

Discrete Element Modelling (DEM): Getting Granular with Simulation

Smoothed Particle Hydrodynamics

Modelling Chemical Complexity: Coupling Reaction Kinetics with Computational Fluid Dynamics (Part 2 of 2)

Modelling Complex Chemical Reactions in Dynamic Systems through Reaction Kinetics (Part 1 of 2)

Taming the Giants: Large-Scale Modelling and how can Surrogate Models be the right move

Modelling: A Thoughtful Approach to Understanding and Innovating

Making Manufacturing Smarter: Addressing Production Challenges through Modelling and Optimisation Simulation

Of Force Fields and Simulations: Whether it’s All-Atom (AA), United Atom (UA) or Coarse-Grained (CG), a good Force Field is a cornerstone in Molecular Dynamics

Process Modelling & Simulation: Calibrated system infrastructures for when failing is not an option. (Part 1 of 3)

The Science and Value of Finite Element Analysis (FEA) in Food Packaging: Food packaging plays a crucial part in complex supply chains (Part 2 of 2)

The Science and Value of Finite Element Analysis (FEA) in Food Packaging: Packaging is more than a mere container for your food product. (Part 1 of 2)

What bends and what breaks under pressure? And which of the two will happen in a specific circumstance? Finite Element Analysis (or “FEA”) knows best.

Making sense of Flow: How Computational Fluid Dynamics (CFD) can help bring fluid behaviour to life

Sustainable Food Systems through Data Modelling techniques

Process Modelling & Simulation: Calibrated system infrastructures with friendly-to-use, intuitive human-centric interfaces (Part 3 of 3)

Process Modelling & Simulation: Calibrated Dynamic and Steady-State system infrastructures (Part 2 of 3)

Data: Patterns and Clusters in Visualisation (Part 2 of 2)

Harnessing the Power of Optimisation

My Phython, what's your Numba? The Power of Code Optimisation.

Fat Bloom in Chocolate

Data: The Importance of Data for Strategy and Decision-Making (Part 1 of 2)